Abloom is a brand that motivates self-expression, inspired by the growth or "blooming" of a flower, Abloom has a focus on creativity and individuality, Abloom offers a range of products designed to inspire and empower people to showcase their true selves. Whether through fashion, art, or accessories, the brand encourages everyone to embrace their uniqueness and bloom into their best selves.
My poster not only illustrates the concept of movement through dynamic visuals but also emphasizes the flower in the center, which serves as a powerful symbol of growth as an ongoing journey, much like the movement depicted in the design.
These guidelines guided me throughout the entire branding process of Abloom. They served as a framework, ensuring that every decision aligned with our core values and vision. By adhering to these principles, we were able to create a cohesive and compelling brand identity that resonates with my audience.
